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Founded in 2009, Babici was first created by designer and keen
cyclist, Kev Babakian borne out of a passion for the sport and for that of the
craft of design. As a Master of Design from the University of Technology Sydney
and has spent two decades as a brand designer and creative director, Kev's
experience translated seamlessly into his vision to create one of the leaders
of the world in performance apparel design. In just a few short years
since Babici is today one of the most coveted designer cycling brands in
for its unique design signature and lauded for its technical finesse and
quality of make, Babici has quickly earned a place in elite global cycling
circles as a lauded name synonymous with champions.
works closely with high-end Italian fabric mills and the finest chamois
manufacturers in the world towards a finished product that is unparalleled. Leaders in precise patterning with stretch fabric processing, Babici
is today also commissioned by several other leading cycle brands globally.
Fusing an all-Australian sensibility and featuring witty design
details combined with a European aesthetic for classic symbolism, Babici
fulfils a distinctive niche in the market, emerging as a mark of genuine high
With an expanding profile and
developing markets across Europe and throughout the US, Babici remains
committed to inspiring design and highest quality of making overall…true
hallmarks of a future design classic, and one destined for even greater success
and ultimate longevity.