YAMAtune was born in the town of Higashikawa in the centre of HOKKAIDO in early summer 2014.
From the beginning, our intent has always been to make products in harmony with the mountain and nature. From relaxing indoors to exploring the outdoors, YAMAtune is a brand that will enhance your outdoor experiences and day-to-day life. We work with outdoor enthusiasts to develop high-quality products rooted in our partnerships with athletes, photographers, designers, and artists who have a deep connection to nature. From their experiences, we have learned how to express the joy and beauty of the outdoors through our products.